Why Jay-Z created a champagne brand: Comments by Cristal exec ‘forced us to build our own thing’

Shawn "Jay-Z" Carter sold a 50% stake in his Armand de Brignac champagne to LVMH. But he didn't initially set out to create his own champagne business.

Why Jay-Z created a champagne brand: Comments by Cristal exec ‘forced us to build our own thing’
Shawn "Jay-Z" Carter sold a 50% stake in his Armand de Brignac champagne to LVMH. But he didn't initially set out to create his own champagne business.